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As
the Indian economy continues to move rapidly ahead, it is also
becoming more integrated with the global economy. The initiatives
taken by the government to improve infrastructural and
transportation facilities and the easing of foreign investment have
increased the demand for hotels across star categories in many
Indian cities.
India,
with its unique combination of snowy mountains, landscapes,
historical sites, golden beaches, colorful people, rich culture, and
festivals, was able to attract 4.42 million international tourists
in 2006. The recent promotional efforts of the Indian government
have also contributed to this increase. Domestic travel has also
been growing at a brisk rate of 14%, touching the 500 million mark
in 2006. Meetings, Incentives, Conventions and Exhibitions (MICE) is
the fastest growing segment. Budget hotels are another emerging
segment that is growing very fast.
However,
considering India's size and diversity, the number of tourist
arrivals is paltry. According to Madrid-based World Tourism
Organization, a total of 842 million international tourist arrivals
world over were recorded during 2006. India's share has been a
miniscule 0.52% of the global pie. Despite the low share, India
faces an acute shortage of around 110,000 rooms. Due to the massive
gap between demand and supply, hotels have increased their average
room rates by almost 18-22% annually. The high rents are also
responsible for many tourists not wanting to visit India. Therefore,
the supply shortage would have to be addressed immediately if India
wants to attract more tourists. Quite expectedly, almost all the top
Indian hotel chains like the Indian Hotel Company, East India
Hotels, Leela Palace Kempinski, and the ITC Welcomgroup have
aggressive plans up their sleeves. MNC players like Hilton, Accor,
and Dubai-based Kingdom Hotels are also entering into India in a big
way. The government has approved about 300 hotel projects. Many of
these are likely to be completed in the next three years and are
expected to increase capacity by about 75,000 rooms.
There
have been challenges in terms of infrastructure, rising real estate
costs, and above all, an acute shortage of professionally trained
managers to address industry needs in planning, branding, pricing,
promotion, and event management. Also, steps would have to be taken
to develop cultural and heritage tourism, rural tourism, adventure
tourism, and health and healing tourism, all of which show
tremendous potential for growth over the next decade and beyond.
The
Master's in Hotel Management introduces students to the
opportunities and challenges in this burgeoning sector.
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MHM
Program Structure |
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Group |
Subject |
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Group
A |
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Group
B |
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Group
C |
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Group
D |
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Services
Marketing
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Business
Strategy
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Group
E |
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Hotel
Industry Analysis
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Leadership
& Governance
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Group
F |
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