With the growing income levels in India, the media and entertainment (M&E) industry is poised to grow at a brisk pace. Apart from economic and demographic factors, favorable regulatory changes have led to increasing foreign direct investment (FDI) in the industry.

According to the FICCI, India's entertainment industry was worth around US$ 3 billion and is growing at 19% annually. Television, the largest component of the M&E industry, constitutes 42% of the market, followed by the print media and films. Live entertainment, music, and radio are the other constituents of this industry. Radio is growing the fastest at 31% followed by television at 24%.

Ad spend in India, at 0.34% of GDP, however, is one of the lowest in the world and just about a third of the global average. Further, though India may be producing about 1,000 movies a year, the revenue from them is only Rs. 14.14 billion. Television ownership and cable connection figures are still relatively low. These indicate that the industry, given the right environment, has the potential to grow at a high rate. Estimates suggest that the industry would be able to grow to Rs 800 billion in 2010. The share of television is expected to grow to 51% at the cost of the print media, whereas the share of films is expected to remain constant.

According to NASSCOM, the Indian animation industry segment is expected to touch US $15 billion by 2008. To India's advantage, studios in the West are looking at reducing costs. With its vast English-speaking population and IT skills, India makes a preferred choice compared to other competitors in Asia. The use of higher technology will bring convergence and propel India toward becoming an entertainment hub.

Needless to say, media companies need to understand their customers better, plan better, ensure better market segmentation, and develop and implement innovative product, pricing, and promotional strategies.

The Master in Media Business Management Program introduces students to the opportunities and challenges in this growing sector.

 MMBM Program Structure

Group

Subject

Group A

  • Introduction to Management

  • Managerial Effectiveness

Group B

  • Marketing Management

  • Human Resource Management

Group C

  • Accounting & Finance

  • Management of Service Operations

Group D

  • Project Management

  • Business Strategy

Group E

  • Media Industry Analysis

  • Leadership & Governance

Group F

  • Management of Media Business - I

  • Management of Media Business - II

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