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Developments in technology have changed the nature of business. Companies are no longer restricted to brick and mortar operations. Major business transactions are being conducted over the internet, resulting in significant savings in time and money to companies. The principles and practices of conducting business electronically are in some ways quite similar to those of regular business, and in other, important ways, completely different. Most e-businesses are global in scope and scale. Although this field is quite young, a lot of companies are turning to it in the hope of making their operations more efficient. As a growing field, e-business offers scope for interesting and high potential careers.
The PG Diploma Program in Management of E-Business is designed to prepare students/executives for challenges careers in e-business and related fields.
Program Structure
The program covers all the important topics related to Management of E-Business in two groups. The structure of the program is given below:
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Group/Part |
Subjects |
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Group A |
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Part I |
Basics of E-Business |
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Part II |
Managing E-Business Projects |
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Group B |
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Part III |
Marketing for E-Business |
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Part IV |
Strategy and Operations of E-Business |
Outline Curriculum
Group A
Part I: Basics of E-Business
New Economy and New Rules, Conceptual Framework for E-Business, The E-Business Revolution, The World of Internet and World Wide Web, Understanding Networks for E-Business, Focus Areas for Excellence for E-Business, E-Geared: Supply Chain Management, Managing the New E-King (Customer Relationship Management), Influence of Web Technologies on Business, Web Design Technologies and Content Management, Business Plan for E-Business.
Part II: Managing E-Business Projects
Project Planning, Market and Demand Analysis, Resource and Infrastructure Analysis, Financial Projections, Revenue Models, Valuation Models for E-Business Projects, Sourcing Capital for E-Business Projects, Venture Capital Funding for E-Business, Project Implementation, Avoiding E-Projects Failure, Project Review and Administration, Project Management.
Group B
Part III: Marketing for E-Business
Introduction to E-Business Marketing, Marketing Models for Different E-Business, Understanding Cyber Markets, Marketing Plan for E-Business, Using Internet Technology for Market Research and Intelligence, Understanding Consumer Behavior in B2C, Market Segmentation and Targeting, Marketing Mix for E-Business, Managing Products and Services, Pricing Strategies for E-Business, Building and Managing Channels and Affiliates, Creating and Building a Website for Marketing, Website Promotion, Website Management for Better Customer Relationships, Management of E-Brands, Advertising for E-Business, Building Public Relations for E-Business, Marketing Strategies for E-Business.
Part IV: Strategy and Operations of E-Business
Introduction to E-Business Strategy: Dilemma Facing Existing Businesses, SWOT Analysis for E-Business, Core Competencies for E-Business Organization, Short term E-Business Strategies, Long-term E-Business Strategies, Translating Business Strategy to Market Strategy, Moving up the Value Chain, Total Quality Management, Research and Development, and Innovation, Human Resource Management, Electronic Payments and Security in E-Business, Legal and Regulatory Framework for E-Business, E-Business Ethics, Leadership and Entrepreneur Skills for E-Business New Horizons.
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©
2005-08 The ICFAI University, Dehradun. All rights reserved. Contact
The ICFAI University, Dehradun
for further information. |
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