The challenges and opportunities in managing a global organization are quite different from those in managing a domestic enterprise. Global companies have to develop their strategic and operational plans in light of the cultural, social and economic differences in the different countries in which they operate. All the functions in an organization are affected by the dynamics in the company’s varied markets. A strategic planner is faced with the challenge of ensuring that the company’s strategies and plans work effectively in all its markets.

The PG Diploma Program in Global Strategic Management (GSM) is designed to give students/executives a global perspective on the different concepts and tools in strategic management, in order to become effective managers.

Program Structure

The program covers the more important topics related to Global Strategic Management. The broad areas in which the body of knowledge is developed and the students will be examined are divided into two groups. The structure of the program is given below:

Group/Part

Subjects

Group A

Part I

International Business Environment

Part II

International Management - I

Group B

Part III

International Management - II

Part IV

Management of MNCs

Outline Curriculum

Group A

Part I : International Business Environment

  • Introduction

  • International Trade

  • Legal Aspects of International Business

  • Management of Political Risk

  • Cultural Variations across Countries

  • Doing Business in the European Community

  • Doing Business in Japan

  • Doing Business in North America

Part II: International Management - I

  • Introduction

  • The International Monetary System

  • Balance of Payments

  • Parity Conditions in International Finance

  • Money and Forward Markets

  • Futures Markets

  • Options Markets

  • Financial Swaps

  • Financial Instruments in International Trade

  • International Money and Capital Market Instruments

  • Currency Crisis

  • Global Operations Strategies

  • International Training and Management Development Strategies

  • International Compensation Strategies

Group B

Part III: International Management - II

  • Introduction

  • Evolution of the Transnational Corporation

  • Global Marketing Information Systems and Research

  • Global Segmentation - Targeting and Positioning

  • Product Decisions

  • Pricing Decisions

  • Channel Decisions

  • Marketing Communication Decisions

  • Cultural Factors in Marketing

  • Contemporary Issues in Global Marketing

Part IV: Management of MNC’s

  • Competitive Strategy and the International Business Environment

  • The Strategic Planning Process

  • Organization Structures for Transnational Corporations

  • Management Control System for Transnational Corporations

  • Multinational Cash Management

  • International Banking Trends and Strategies

  • Global Staffing Strategies

  • Contemporary trends in International Human Resource Management

  • International Strategic Alliances

  • Ethics and Social Responsibility

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